**James Brusseau:** The largest challenge will be serendipity, that is, escaping your own data, escaping the definition that already exists of you because of the information that has been accumulated about you out in the world, and becoming a different kind of person, acquiring new tastes in music or a new aspiration professionally. I think it would be very difficult to do those things as the data profiles that exist of us become more and more enmeshed in our lives. So serendipity, becoming someone new, gathering new personal information, creating new personal information. I think that will be a challenge.