How to put AI ethics into practice? AI Human Impact

DISC-0064-VIS-001

**Displayed title-card wording:**

> How to put AI ethics into practice?

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DISC-0064-VIS-002

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> AI HUMAN IMPACT INVESTING
> Invest in those technology companies
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DISC-0064-VIS-003

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> AI HUMAN IMPACT INVESTING
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DISC-0064-VIS-004

**Displayed third-party research extract — Thomas Ploug and Søren Holm; Elsevier branding.**

Visible title: “The four dimensions of contestable AI diagnostics- A patient-[partly obscured by the AI Policy Exchange overlay] / approach to explainable AI.”

> In response to these problems, public committees and expert groups, research institutions and private companies have in recent years issued reports on and guidelines for responsible use of AI. A systematic review of the corpus of such guidelines found 84 documents containing ethical principles and guidelines for the use of AI [11]. The review identifies a significant global convergence on the importance of, among others, the transparency or explainability of AI decision-making. The review also finds, however, a significant variance in the posited features of transparency. Thus, for instance, transparency is posited to 1) serve very

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DISC-0064-VIS-005

**Displayed presentation wording:**

> AI HUMAN IMPACT INVESTING
> Build the framework

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DISC-0064-VIS-006

**Displayed presentation wording and table:**

> VALUES / KEY PERFORMANCE INDICATORS

| Personal Freedom | Social Wellbeing | Technical Trustworthiness |
|---|---|---|
| Autonomy | Fairness | Performance |
| Dignity | Solidarity | Safety |
| Privacy | Sustainability | Accountability |

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| Personal Freedom | Social Wellbeing | Technical Trustworthiness |
|---|---|---|
| Autonomy | Fairness | Performance |
| Dignity | Solidarity | Safety |
| Privacy | Sustainability | Accountability |

**AI-generated visual description:** A grey Apple logo appears above the table. Green strokes underline Autonomy and Privacy in the Personal Freedom column; Dignity is not underlined. No numerical grades are displayed.

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**Displayed third-party quotation — Forbes, John Koetsier, Senior Contributor; Consumer Tech.** The screenshot shows 18 January 2020, 02:04pm EST.

> Digital Crack Cocaine: The Science Behind TikTok’s Success

> TikTok gained 682 million new users last year, each of whom spend an average of 50 minutes a day in the app. That’s mind-blowing, hockey-stick, off-the-charts growth that we haven’t seen since Pokemon Go.
> 
> But what makes TikTok so successful?

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**Left — repeated displayed third-party quotation:**

**Displayed third-party quotation — Forbes, John Koetsier, Senior Contributor; Consumer Tech.** The screenshot shows 18 January 2020, 02:04pm EST.

> Digital Crack Cocaine: The Science Behind TikTok’s Success

> TikTok gained 682 million new users last year, each of whom spend an average of 50 minutes a day in the app. That’s mind-blowing, hockey-stick, off-the-charts growth that we haven’t seen since Pokemon Go.
> 
> But what makes TikTok so successful?

Displayed author note: “John Koetsier is a journalist, analyst, author, and speaker.”

**Right — displayed third-party quotation, Forbes, Zak Doffman, Contributor; Cybersecurity.** The screenshot shows 26 June 2020, 01:46am EDT.

> Warning—Apple Suddenly Catches TikTok Secretly Spying On Millions Of iPhone Users

Displayed author note: “I write about security and surveillance.”

**AI-generated visual description:** A second article screenshot is added to the right of the Koetsier screenshot. Its photograph shows the TikTok mark and wordmark; the displayed credit is “AFP VIA GETTY IMAGES.” This meaningful build preserves the left article as a repeated occurrence.

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**Displayed presentation wording:**

> AI HUMAN IMPACT

**AI-generated visual description:** An Apple-sign photograph sits above a TikTok app-store screenshot, with a vertical double-headed arrow alongside the two. There is no numeric scale. Photographer credits are not displayed here.

**Displayed third-party app-store wording:**

> tik tok
> TikTok - Make Your Day
> Real People. Real Videos.
> GET
> Ad
> In-App Purchases
> TikTok is THE destination for mobile videos. On TikTok, short-form videos are exciting, spontaneous, and genuine. Whether

*Editorial note: the description ends at “Whether” in the screenshot; its continuation is not supplied.*

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        "exact_text": "So we have a company that scores well, like Apple, a company that scores poorly, TikTok. And then that's the way this model would develop. We find each company and define it in terms of each of these nine values, that is, score each company in terms of its autonomy, in terms of its dignity, and down the list to accountability and safety and so on. And in that way, we could form a hierarchy of humanitarian AI companies, from better to worse.",
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**Displayed presentation wording:**

> AI HUMAN IMPACT
> Autonomy
> Dignity
> Privacy
> Fairness
> Solidarity
> Sustainability
> Performance
> Safety
> Accountability

**AI-generated visual description:** The Apple photograph, TikTok app-store screenshot and vertical double-headed arrow reappear; the nine-value list is now added at the left. This is a meaningful build relative to the earlier comparison.

**Displayed third-party app-store wording:**

> tik tok
> TikTok - Make Your Day
> Real People. Real Videos.
> GET
> Ad
> In-App Purchases
> TikTok is THE destination for mobile videos. On TikTok, short-form videos are exciting, spontaneous, and genuine. Whether

*Editorial note: the description ends at “Whether” in the screenshot; its continuation is not supplied.*

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**Displayed presentation wording:**

> AI HUMAN IMPACT INVESTING
> Autonomy
> Dignity
> Privacy
> Fairness
> Solidarity
> Sustainability
> Performance
> Safety
> Accountability

**AI-generated visual description:** The nine values are displayed as a single list. The earlier Apple and TikTok images and arrow are absent.

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      "passage_id": "DISC-0064-P014",
      "word_span": [
        636,
        640
      ],
      "text": "So there's that too.",
      "edit_reason": "Thought-based paragraph assembly; punctuation/capitalization, AI-intensive/investment-grade hyphenation, Apple/TikTok/ByteDance orthography; routine duplicated scoring/individual/privacy and was-is restart removed where present. Substantive wording and sequence retained.",
      "edit_basis": "Editorial preparation from immutable raw recognition; targeted machine-supported lexical changes separately recorded after comparison.",
      "raw_segment_ids": [
        "DISC-0064-RUN-20261031-01-SEG-00045"
      ],
      "raw_word_ids": [
        "DISC-0064-RUN-20261031-01-SEG-00045-WORD-0001",
        "DISC-0064-RUN-20261031-01-SEG-00045-WORD-0002",
        "DISC-0064-RUN-20261031-01-SEG-00045-WORD-0003",
        "DISC-0064-RUN-20261031-01-SEG-00045-WORD-0004"
      ],
      "original_start_seconds": 287.66,
      "original_end_seconds": 289.37,
      "time_semantics": "Parent recognition word/segment bounds; not newly measured paragraph boundaries. Shared segment IDs at thought breaks are intentional.",
      "speaker": "James Brusseau",
      "markdown_span": {
        "char_start": 13639,
        "char_end": 13659,
        "utf8_start": 13730,
        "utf8_end": 13750,
        "line_start": 288,
        "line_end": 288,
        "exact_text": "So there's that too.",
        "text_sha256": "c7084adf7bad977d8e186d37456177b352b0ba671fe6ed81def0971fa8ef9020"
      }
    }
  ]
}