AI Human Impact: Updating ESG Investing for AI-Intensive Companies

accepted Markdown

Reading edition. Wording, speaker attribution and source qualifications follow the accepted edition.

Complete CV · speech

Back to CV · Download Markdown

Inherited editorial introduction (source unchanged)

AI Human Impact: Updating ESG Investing for AI-Intensive Companies

Accepted speech wording, attribution and paragraph presentation are preserved. The combined edition’s slide content and placements are accepted; stages 1–7 are complete in this edition’s selected scope. Stage 8 remains pending; retrieval is inactive. Visual text and AI-generated descriptions remain separate from speech. Paragraph placement is editorial; recording display times and exact frame timestamps are unchanged.

Full original video frame 01
Displayed material · DISC-0067-FRAME-01
Source details — DISC-0067-FRAME-01

Frame 01 — Photograph of a performer holding a phone at a microphone

Full original video frame 01

Observed at 00:00.000 in the original recording.

Editorial note: Photographic slide; no substantive wording is visible.


James Brusseau speech

James Brusseau: This is Lane Moore, who runs a stage show called Tinder Live, where the audience watches and hears about her hookup dramas. What does the Tinder app do? It filters your personal information through giant datasets to find your perfect partner. That's the power of AI. Her proposed partners, they all start to look the same. And that's because once the platform identifies your taste, it will keep feeding versions of your model partner with different names. Which is good since that's what you like.


Full original video frame 02
Displayed material · DISC-0067-FRAME-02
Source details — DISC-0067-FRAME-02

Frame 02 — Three Tinder screens

Full original video frame 02

Observed at 00:19.987 in the original recording.

Visible slide text

tinder LIKE

tinder LIKE

tinder LIKE

Editorial note: The three screens and their photographs are preserved in the image. Small status-bar text is blurred and is not reconstructed.

Full original video frame 03
Displayed material · DISC-0067-FRAME-03
Source details — DISC-0067-FRAME-03

Frame 03 — A projected Tinder match screen

Full original video frame 03

Observed at 00:39.973 in the original recording.

Visible slide text

It's a Match! You and Hugo have liked each other. Send Message Keep Playing Tell Your Friends

Editorial note: Projected app screen photographed on stage. Incidental device status indicators are preserved in the image.


James Brusseau speech

But you're also sacrificing the opportunity to meet anyone really different, which means you are confined in a strange way by the fact that you are getting what you want. And it's your own data creating the prohibition.


Full original video frame 04
Displayed material · DISC-0067-FRAME-04
Source details — DISC-0067-FRAME-04

Frame 04 — Virginia Dignum's LinkedIn post

Full original video frame 04

Observed at 00:59.960 in the original recording.

Visible slide text

Virginia Dignum · 3rd+ Professor Ethical and Social Artificial Intelligence 3w · Edited

We are hiring two lecturers/associate professors at Umeå University on Responsible AI and human-AI interaction, with focus on but not limited to design for values, ethics, argumentation, verification, impact evaluation or explanation.

Jobs are part of the Responsible AI group (https://lnkd.in/ eJcjH5c) lead by Prof. Dr. Virginia Di[remainder cropped]

Editorial note: Quotation attributed to the displayed Virginia Dignum account. The lower part of the post is cut off in the original video. Phone interface/status text remains in the full frame.

Full original video frame 05
Displayed material · DISC-0067-FRAME-05
Source details — DISC-0067-FRAME-05

Frame 05 — LinkedIn slogan with a question mark

Full original video frame 05

Observed at 01:19.947 in the original recording.

Visible slide text

LinkedIn™ Connect to Opportunity™ ?

Editorial note: The added question mark is retained in the image.


James Brusseau speech

Here's another example. AI channeled me this job announcement by aligning my personal information, my education, career history, connections on the site, my comments, all of it to lock me on a career trajectory. But the better the machine works, the lower my exposure to jobs outside the parameters recommended by my own data. So again, I'm losing opportunities to experiment, to find new things to want, and I'm losing them because I'm always already getting what I want.


Full original video frame 06
Displayed material · DISC-0067-FRAME-06
Source details — DISC-0067-FRAME-06

Frame 06 — Personal information, opportunity, and freedom

Full original video frame 06

Observed at 01:39.933 in the original recording.

Visible slide text

Expose your personal information to AI platforms to get the right romantic partner and occupation from the start, but you will never have the freedom to experiment with anyone or anything else.

Only 1 person/occupation in your entire life, but the right one.

Yes or No?

Editorial note: Line breaks follow the slide; extra spacing between words is normalized.


James Brusseau speech

Let's put this theoretically. Tesla on autopilot was driving down this freeway when a white truck pulled across the road right in front. The AI read the truck's whiteness as a cloud in the blue sky, and the car did not even slow down.


Full original video frame 07
Displayed material · DISC-0067-FRAME-07
Source details — DISC-0067-FRAME-07

Frame 07 — A road and a white truck

Full original video frame 07

Observed at 01:59.920 in the original recording.

Editorial note: Photographic slide. Roadside sign details are not readable enough to transcribe; the full image is retained.

Full original video frame 08
Displayed material · DISC-0067-FRAME-08
Source details — DISC-0067-FRAME-08

Frame 08 — Tesla statement over a crash photograph

Full original video frame 08

Observed at 02:19.906 in the original recording.

Visible slide text

TESLA

...the first fatality in over 130 million miles where Tesla’s Autopilot was activated. Among all US vehicles there is a fatality every 94 million miles.

Editorial note: Quotation is attributed on the slide by the TESLA wordmark. The crash photograph and yellow oval are preserved as image evidence.

Full original video frame 09
Displayed material · DISC-0067-FRAME-09
Source details — DISC-0067-FRAME-09

Frame 09 — National Transportation Safety Board report excerpt

Full original video frame 09

Observed at 02:39.893 in the original recording.

Visible slide text

NATIONAL TRANSPORTATION SAFETY BOARD OFFICE OF HIGHWAY SAFETY WASHINGTON, D.C.

TECHNICAL RECONSTRUCTION GROUP CHAIRMAN’S FACTUAL REPORT

[…] The vehicle speed was reported at zero at about 4:36:28 PM, just under 16 seconds after the collision with the semitrailer.

Editorial note: Quoted report excerpt; the printed fraction is rendered as 1/10th. Yellow highlighting remains in the image.


James Brusseau speech

The driver was texting, and in the circle you can see where the trailer sheared off the Tesla top. Beside it, there's the Tesla statement correctly noting that the car is safe statistically. The problem with AI is intellectual schizophrenia. Sometimes superhuman performance but out of the blue there are catastrophic failures at even the most humanly obvious tasks. So faced with this unpredictable unpredictability what counts as safety? Here's another version of the safety dilemma. Would real patients choose the statistically superior AI knives in their own bodies, knowing they could go haywire at any moment like the Tesla crash?


Full original video frame 10
Displayed material · DISC-0067-FRAME-10
Source details — DISC-0067-FRAME-10

Frame 10 — Geoffrey Hinton's displayed tweet

Full original video frame 10

Observed at 02:59.880 in the original recording.

Visible slide text

Geoffrey Hinton @geoffreyhinton

Suppose you have cancer and you have to choose between a black box AI surgeon that cannot explain how it works but has a 90% cure rate and a human surgeon with an 80% cure rate.

3:37 PM · Feb 20, 2020 · Twitter Web App 1.1K Retweets 613 Quote Tweets 5.2K Likes

Editorial note: Quotation and attribution are copied from the displayed tweet, without external verification.

Full original video frame 11
Displayed material · DISC-0067-FRAME-11
Source details — DISC-0067-FRAME-11

Frame 11 — A stage photograph with a projected match screen

Full original video frame 11

Observed at 03:19.866 in the original recording.

Visible slide text

It's a [remainder of projected heading cropped/unreadable]

Editorial note: Photograph retained. Most projected app text and the background chalkboard are too dark, blurred, or cut off to transcribe confidently; wording is not borrowed from the earlier screen.

Full original video frame 12
Displayed material · DISC-0067-FRAME-12
Source details — DISC-0067-FRAME-12

Frame 12 — Presentation title and author

Full original video frame 12

Observed at 03:39.853 in the original recording.

Visible slide text

AI Human Impact Updating ESG Investing for AI-Intensive Companies

James Brusseau Philosophy Pace University, NYC jbrusseau@pace.edu

Editorial note: The background inkblot and binary digits are preserved in the image. Small-cap lettering is rendered in ordinary title case.


James Brusseau speech

Regardless, this is the point. Novel dilemmas are emerging between humans and AI, and we haven't developed tools to manage them. In fact, we're so far behind that the most penetrating explorations in AI ethics today are not being done in academic libraries but in noisy bars in Brooklyn.

The title of this presentation is AI Human Impact, and the proposal is that one way to develop an ethical response to AI is through financial investors. And we have a successful model which is environmental social and governance investing where companies are rated not only in terms of their financial strength, but in terms of their carbon footprint, their global effect on poverty and hunger, and similar human sustainability metrics.


Full original video frame 13
Displayed material · DISC-0067-FRAME-13
Source details — DISC-0067-FRAME-13

Frame 13 — Environmental, social, and governance diagram

Full original video frame 13

Observed at 03:59.706 in the original recording.

Visible slide text

ENVIRONMENTAL Considers how a company performs as a steward of nature e.g. Climate Change Energy Emissions Waste Management Resource Depletion

SOCIAL Examines how a company manages its relationships with employees, suppliers, customers, and the community e.g. Health and Wellbeing Building Safety Employee Relations Diversity Impact on Communities

GOVERNANCE Deals with how a company is governed e.g. Executive Pay Shareholder Rights Board Diversity and Structure Audits

GRESB ES EnviroSustain GmbH

Editorial note: Diagram retained as an image; text is transcribed in left-to-right column order. Credit marks are preserved.

Full original video frame 14
Displayed material · DISC-0067-FRAME-14
Source details — DISC-0067-FRAME-14

Frame 14 — Digital exhaust dictionary inset over a smokestack photograph

Full original video frame 14

Observed at 04:19.693 in the original recording.

Visible slide text

[…] Search Wiktion[search box text cropped]

digital exhaust digital exhaust (uncountable)

[…]

  1. Consumer data gathered from

Internet use or other digital activities and used for commercial purposes

This page was last edited on 29 September 2019, at 12:44.

Text is available under the Creative Commons Attribution-ShareAlike License; additional terms may apply. […]

a WIKIMEDIA project […]

Editorial note: Dictionary text is quoted as displayed. Highlighting and the photograph remain in the original full frame.


James Brusseau speech

The problem is that ESG strategies were built for the industrial economy. The digital economy defines the words of human impact differently. The leading challenges are no longer about collectives and their well-being, but individuals wrestling for control of their own personal information and their own lives in the midst of big data machines. So, how would it work?


Full original video frame 15
Displayed material · DISC-0067-FRAME-15
Source details — DISC-0067-FRAME-15

Frame 15 — Principles for evaluation: comparison table

Full original video frame 15

Observed at 04:39.679 in the original recording.

Visible slide text

Set Principles for Evaluation

AI Human ImpactEthics Guidelines for Trustworthy AI, European CouncilGerman Data Ethics Commission
AutonomyHuman agency & oversightSelf-determination
DignityHuman dignity
PrivacyPrivacy & data governancePrivacy
FairnessDiversity, non-discrimination, fairness
SolidarityJustice & Solidarity
SustainabilitySocietal & environmental wellbeingSustainability
Democracy
Performance
SafetyTechnical robustness & safetySecurity
AccountabilityAccountability
Transparency

Editorial note: Original table image retained, including blank cells and the highlighted first column. Small-cap words are rendered in ordinary case. The slide's European Council attribution is preserved as displayed.


James Brusseau speech

First, we need metrics customized to measure the human effects of AI. The set employed here is distilled from the European Council and also from academic ethics. Next, how could they be applied to an AI-intensive company?


Full original video frame 16
Displayed material · DISC-0067-FRAME-16
Source details — DISC-0067-FRAME-16

Frame 16 — Facial-recognition paper inset and smart-glasses imagery

Full original video frame 16

Observed at 04:59.666 in the original recording.

Visible slide text

DOI: 10.1109/CISCT.2019.8777442 · Corpus ID: 199057637

Facial Recognition using Convolutional Neural Networks and Implementation on Smart Glasses

Suleman Khan, M. R. Javed, Ehtasham Ahmed, S. A. A. Shah, Syed Umaid Ali Published 2019 · Computer Science · 2019 International Conference on Information Science and Communication Technology (ICISCT)

[…]

NORTH

Editorial note: Paper quotation, title, byline, DOI, conference name, and NORTH wordmark are preserved as displayed. The inset runs beyond the bottom edge; the abstract is not completed from outside knowledge. Product photographs remain image assets.


James Brusseau speech

Say, one blending smart glasses and facial recognition. These glasses let you know about the person who just stepped into your elevator – a celebrity? Pickpocket? Potential client available? With the glasses, you'd know.


Full original video frame 17
Displayed material · DISC-0067-FRAME-17
Source details — DISC-0067-FRAME-17

Frame 17 — Paired close-ups of glasses

Full original video frame 17

Observed at 05:19.653 in the original recording.

Editorial note: Two photographic close-ups are retained; no substantive slide wording is visible.


James Brusseau speech

But there is a tension. On one side, there's performance – an overlay of knowledge about things and people around you. You see them. On the other side, there's privacy lost. They see you. The result is an AI dilemma about autonomy. Does this AI-intensive product help or harm self-determination? Investors will be able to decide for themselves, they even have a financial interest, if technology serving human autonomy is more likely to succeed in the marketplace.


Full original video frame 18
Displayed material · DISC-0067-FRAME-18
Source details — DISC-0067-FRAME-18

Frame 18 — Performance, privacy, and autonomy overlay

Full original video frame 18

Observed at 05:39.639 in the original recording.

Visible slide text

Performance Overlay of knowledge about things and people around you (You see them)

Privacy Loss of control over access to personal information (They see you)

Autonomy? Does this AI-intensive product help or harm self-determination?

Editorial note: Text overlay is transcribed separately from the speech. The photographs and yellow oval remain in the image.

Full original video frame 19
Displayed material · DISC-0067-FRAME-19
Source details — DISC-0067-FRAME-19

Frame 19 — AI Human Impact scorecard

Full original video frame 19

Observed at 05:59.626 in the original recording.

Visible slide text

AI HUMAN IMPACT Objective evaluations of AI-intensive companies in human terms for investors

Autonomy ? Dignity N/M Privacy -1 Fairness N/M Solidarity N/M Sustainability N/M Performance +1 Safety N/M Accountability N/M

Editorial note: Scorecard retained as an image. Values are copied as displayed, without resolving the autonomy question mark.


James Brusseau speech

Here's the company scored ethically on a scale of negative 1-0-1. NM means not material and distinct products and companies will present different salient categories. The larger idea is to delineate the company's ethical profile so it can work alongside traditional financial information.


Full original video frame 20
Displayed material · DISC-0067-FRAME-20
Source details — DISC-0067-FRAME-20

Frame 20 — Scorecard with investor annotation and arrow

Full original video frame 20

Observed at 06:19.613 in the original recording.

Visible slide text

AI HUMAN IMPACT Objective evaluations of AI-intensive companies in human terms for investors

Autonomy ? Dignity N/M Privacy -1 Fairness N/M Solidarity N/M Sustainability N/M Performance +1 Safety N/M Accountability N/M

Investors could pressure for answers to get better long term prediction of company value (How users will respond to the product)

Editorial note: Meaningful build on the previous scorecard: the investor text and yellow arrow pointing toward the autonomy question mark are newly present.


James Brusseau speech

Finally, and besides helping investors make more informed and better decisions, AI human impact also isolates areas where activist investors may want to focus their attention. There remains a lot of work to do.